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BUers Say

Studying “Public Relations and Advertising (PRA)

04 Jun 2019

Haily (majoring in PRA)
Haily (majoring in PRA)

The School of Communication’s “Public Relations and Advertising Major (PRA)” is a great choice if you are interested in developing your career in Public Relations. The PRA has three concentrations: Advertising and Branding, Organisational Communication, and Public Relations. Haily (majoring in PRA) says, “the PRA programme encourages us to be creative and enables us to communicate with different media. As part of the programme, students are required to create a promotional strategy for a real firm. We also gain PR experience by joining internships in the media, thus it will help us to take up and get used to related jobs pretty easily after graduation.”


行業學堂﹕浸大公關廣告分3專修 讀傳播理論 (Chinese only)