Hong Kong Baptist UniversityHKBU News
  1. Home
  2. Community

Community

Jockey Club Responsible Consumption Programme competition promotes sustainable fashion among teenagers

09 Aug 2021

Students from Holy Trinity College clinch the top prize.
Students from Holy Trinity College clinch the top prize.
The marketing workshop includes a simulated charity fashion show, allowing students to learn marketing theories through different activities.
The marketing workshop includes a simulated charity fashion show, allowing students to learn marketing theories through different activities.
Thirty shortlisted teams receive guidance from HKBU marketing scholars and student mentors, and exchange views with green groups representatives to develop strategies to promote responsible consumption.
Thirty shortlisted teams receive guidance from HKBU marketing scholars and student mentors, and exchange views with green groups representatives to develop strategies to promote responsible consumption.

The final competition of the Jockey Club Responsible Consumption Programme - Secondary School Marketing Contest 2021 organised by the Department of Marketing at Hong Kong Baptist University (HKBU) was held on the University's campus on 18 July. A total of 12 awards were presented, and the student team from Holy Trinity College garnered the championship title with their innovative marketing ideas.

 

The competition's co-organisers included the Education Bureau's Business-School Partnership Programme, the Consumer Council and the HKCSS-HSBC Social Enterprise Business Centre, and the entire programme was supported by The Hong Kong Jockey Club Charities Trust. The theme of this year's competition was "Sustainable Fashion", and it aimed to raise awareness of responsible consumption among teenagers.

 

Please click here for details.
 

 

 

Business, Marketing