Jockey Club Responsible Consumption Programme competition promotes sustainable fashion among teenagers
09 Aug 2021
The final competition of the Jockey Club Responsible Consumption Programme - Secondary School Marketing Contest 2021 organised by the Department of Marketing at Hong Kong Baptist University (HKBU) was held on the University's campus on 18 July. A total of 12 awards were presented, and the student team from Holy Trinity College garnered the championship title with their innovative marketing ideas.
The competition's co-organisers included the Education Bureau's Business-School Partnership Programme, the Consumer Council and the HKCSS-HSBC Social Enterprise Business Centre, and the entire programme was supported by The Hong Kong Jockey Club Charities Trust. The theme of this year's competition was "Sustainable Fashion", and it aimed to raise awareness of responsible consumption among teenagers.
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