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School of Business joins with the University of Sheffield to launch Hong Kong’s first joint Master of Science in Global Marketing Management

14 Mar 2013

(First row from left) Professor Gerard Prendergast, Head of the Department of Marketing, HKBU, Professor Stephen Cheung, Professor Bradley Barnes, and Dr. Noel Siu (back row, centre), the Programme Director and Associate Professor of the Department of Mar
(First row from left) Professor Gerard Prendergast, Head of the Department of Marketing, HKBU, Professor Stephen Cheung, Professor Bradley Barnes, and Dr. Noel Siu (back row, centre), the Programme Director and Associate Professor of the Department of Mar

Representatives of the University’s School of Business and the University of Sheffield signed a collaborative agreement on 12 March to mark the launching of a one-year full-time joint Master of Science in Global Marketing Management programme commencing in September 2013. Being the territory’s first joint Master’s programme in the global marketing management field, the programme aims to nurture marketing talent with expertise in the principles and practices of international marketing management. Upon completing the one-year programme, students will be presented a Master’s degree jointly issued by the two universities.

 

Representing the two universities in the collaborative agreement signing were Professor Stephen Cheung, Dean of the School of Business, HKBU, and Professor Bradley Barnes, Associate Dean for Internationalisation, the University of Sheffield. Professor Stephen Cheung said: “The programme offers students a unique opportunity to experience high quality teaching and learning that utilises the strengths of two universities. It is in fact Hong Kong’s first-ever joint Master’s programme in Global Marketing Management. Upon graduation, students will receive a single Master’s degree issued jointly by HKBU and the University of Sheffield.”

 

Professor Bradley Barnes said: “The programme is the result of three years of preparation between the Department of Marketing of HKBU and the Management School of the University of Sheffield. It will benefit not only the students but also the faculty of both institutions. I look forward to building on the success of the programme and exploring further collaboration with HKBU’s School of Business.”

 

The programme is specially designed for candidates who are interested in working in the marketing function for multinational organisations. It aims to provide students with the knowledge and skills appropriate to commence an international career associated with marketing management. In addition, it makes good use of the advantages of the two universities as students are required to study in the UK in semester one and Hong Kong in semester two in order to gain global exposure and cross-cultural experience. Students will also develop analytical and intellectual abilities related to the impact of contextual forces acting on businesses in the marketing discipline through class learning and working on a dissertation. Four prominent advisors from the industry have been invited to serve on the Advisory Committee that has been set up for the purpose of quality control and the continual maintenance of ties with the relevant industries.

 

Upon enrolment into the programme, candidates will automatically become an affiliate member of the Chartered Institute of Marketing of UK and could consider becoming a Chartered Marketer after three years of work plus an additional 35 hours of personal development. For details on the programme, please visit website: www.hkbu.edu.hk/mscgmm.