Elite alumni share O2O business expertise at online SEED Talk
14 May 2020
Foreseeing the challenges the 2020 graduating cohort will encounter during the current economic downturn, HKBU recently launched Project SEED to help students better prepare for employment and unleash their career potential by engaging with BU community leaders.
One of the Project SEED events was the online “SEED Talk” organised by the Alumni Affairs Office on 7 May. Entitled “From Online to Offline, how BU graduates excel in the O2O businesses”, the talk featured Ms Karen Chan, Executive Director of German Pool (Hong Kong) Limited and Adjunct Professor of the Department of Marketing at HKBU, Dr Angus Cheong, Founder and CEO of ERS e-Research & Solutions, and Mr Andrew Wong, Chief Executive of the Jardine Restaurant Group. During the event, the speakers shared their business experience and strategies from their time in the online-to-offline business world, as well as insights into how graduates can excel amid the coronavirus challenge.
More than 400 students, staff and alumni joined the talk and it was moderated by Dr Henry Fock, Head of the Department of Marketing at HKBU. The talk can be viewed here.
The University is helping students and young alumni connect with notable and inspiring speakers, as well as the community at large, through the SEED Talk series. It is hoped that the talks will enhance their personal attributes, raise their readiness for job-hunting, and chart their path to a brighter career.
The talks will become a weekly online event starting from June. The upcoming events will feature speakers such as Mr Chan Koonchung, award-winning Sinophone writer, Mr Steven Lam, Co-Founder and CEO of GOGOVAN, and Dr Cathy Lui, an HKBU Biology alumna who was named as one of the top ten young innovators in the Asia Pacific region by MIT’s Technology Review, to name but a few.