First HKBU microfilm project airs online showcasing colourful campus life
03 Jul 2014
Microfilms have become a popular creative medium and communication channel in recent years. HKBU has recently made use of this medium to promote the University by producing a three-episode series of microfilms entitled Loving my life@HKBU to introduce campus life in a vivid way. The microfilm is now available on HKBU Facebook and YouTube channel.
The microfilm series depicts the experience of six students from admission to graduation, showcasing the colourful campus life at HKBU and the diversified learning experiences provided to students through whole person education, all of which made them fall in love with campus life and helped unleash their potential.
The six student actors were selected from among many applicants. Three of them are Higher Diploma in Acting for Film and Television students of the Academy of Film of the School of Communication: Chan King-hung (Year 3), Liauw Yan-man (Year 1) and Wong Hing-nam (Year 3). The remaining three are Leung King-man (International Journalism, Year 2), Lo Cheuk-hei (Marketing, Year 2) and Tang Sze-wing (School of Communication, Year 1).
In the first episode, the six students begin their studies at HKBU. They join the BU Greenies (BUGS) group and are entrusted with the responsibility of organising an opening ceremony. During the preparation process, the students demonstrate team spirit while HKBU’s caring campus culture is illustrated through the interaction between teachers, students and alumni. Please click here to view Part 1.
The second episode focuses on one of the six students. The student’s mother is ill and has been admitted to hospital. He has to study and take care of his mother at the same time. However, the care and assistance from his fellow students gives him the strength to overcome the difficulties he faces. In addition, he makes use of the knowledge of herbal medicine and acupressure techniques learned during the Chinese Medicine General Education class to ease his mother’s symptoms. Please click here to view Part 2.
In the third episode, the six students are about to graduate. They decide to contribute to society using the knowledge they gained at university. Drawing on their IT knowledge, they develop a smartphone app to help people with disabilities locate restaurants with barrier-free facilities. The episode was adapted from a true story in which HKBU students developed a “Barrier-free restaurants in Hong Kong” smartphone app for Android users. Please click here to view part 3.
The microfilms were produced by the Communication and Public Relations Office. The production team members and actors are all members of the HKBU family. Professor Cheuk Pak-tong of the Academy of Film of the School of Communication served as advisor. The executive producer was Dr Ho Wai-fung, an alumnus of the School of Communication who has been hailed as the “Father of Hong Kong Microfilms”, while Mr Cotin Law, an alumnus of the Academy of Film of the School of Communication, served as director. In addition, guest stars included Professor Ken Yung, Professor of Biology, Dr Chen Hubiao, Associate Professor of Chinese Medicine, Mr Cheung Chun-hoi, Chinese Medicine practitioner of the School of Chinese Medicine, Mr Ryan Lau, an alumnus of the School of Communication, pop group C AllStar (whose member Jase Ho is an alumnus of the College of International Education) and friends from the entertainment and IT sectors.
Lo Cheuk-hei said he had never been part of a film before. When he saw the cast recruitment advertisement, he applied thinking that it would be an interesting experience. This attempt has changed his impression of filmmaking, enabled him to understand different disciplines and enhanced his sense of belonging to the University. He said he has become an HKBU ambassador as friends and classmates ask him for information about the University. Cheuk-hei said the main target audience of the microfilms is Secondary 6 students and he hoped their performance would deepen these students’ understanding of HKBU.