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Renowned communication scholars exchange insights at Asian Advertising Scholar Forum

24 Apr 2018

Professor Shintaro Okazaki, one of the keynote speakers, speaks on “The Strategic Directions of the Journal of Advertising: Current Status and Future Challenges”
Professor Shintaro Okazaki, one of the keynote speakers, speaks on “The Strategic Directions of the Journal of Advertising: Current Status and Future Challenges”

The Department of Communication Studies held the Asian Advertising Scholar Forum on 19 and 20 April, the first-of-its-kind in Asia. The two-day Forum aimed at providing a platform for exchange among academics, educators and industry practitioners in the advertising field. 

 

The Forum featured three keynote speakers who are editors-in-chief from the three most influential international advertising journals, namely Professor Shintaro Okazaki from Journal of Advertising, Professor Charles Taylor from Journal of International Advertising, and Professional John Ford from Journal of Advertising Research. They shared their expertise in advertising research and expressed the need to understand the Asian perspective.

 

The other 15 guest speakers are scholars and industry practitioners from Hong Kong, Singapore, Korea, Australia, the UK and the US. Other than the three keynote sessions, the Forum also included nine presentations, two industry talks and a panel discussion on a variety of topics in advertising research and industry trends.

 

Professor Kineta Hung, Head of the Department of Communication Studies, expressed, “Through conversations with international advertising scholars, we found that it would be beneficial to have a forum that encourages in-depth discussion on Asia-related issues. The Forum has created a new platform for scholars and industry practitioners to meet regularly, explore new opportunities for cooperation and engage in ongoing dialogue.”