Business scholars win first runner-up prize in International Case Writing Competition
06 Oct 2017
Dr Caleb Chen and Professor Allan Chan of the Chinese Businesses Case Centre, School of Business, won the First Runner-up Award in the 23rd CEEMAN Case Writing Competition (2017).
The case study, entitled “From Asia to Africa: The International Expansion of Hon Chuan Enterprise”, describes Hon Chuan Enterprise’s international expansion in emerging markets including Mainland China, Southeast Asia and Africa. As an OEM (Original Equipment Manufacturer) in beverage packaging and filling, the Taiwan-based company had been seeking new markets for business transformation – developing its own brands of beverages. Africa became the new battlefield for achieving their ambition. In their case study, Dr Chen and Professor Chan presented the challenges and dilemmas faced by the company and its strategies.
Headquartered in Europe, CEEMAN is a global network of management development institutions interested in quality of education and innovations in this field.