School of Business students win business case competition
23 Mar 2020
A team of four students from the School of Business outperformed the teams from six other universities and won the local round of the recent HSBC/HKU Asia Pacific Business Case Competition 2020.
The winning HKBU team consisted of Lee Gong-kuen (Applied Economics, Year 3), Lee Ka-chun (Finance, Year 4), To Kin-tak (Finance, Year 4) and Tsui Chun-lok (Marketing, Year 3), and they will represent Hong Kong and compete in the Asia Pacific region finals later this year.
In response to the novel coronavirus outbreak, the competition changed its traditional face-to-face presentation style to an online format. The team had six-hours to study and analyse a complicated business case, and they then presented their innovative ideas to the judges through a web conferencing tool right afterwards. Dr Man Ko, the coach of the HKBU team and a Senior Lecturer from the Department of Accountancy and Law, said the online presentation format was more challenging than a face-to-face competition, and that the team fully demonstrated their ability to turn a challenge into an opportunity.
Organised annually by the HKU Asia Case Research Centre and sponsored by HSBC, the HSBC/HKU Asia Pacific Business Case Competition brings together elite business students from universities in Hong Kong and across Asia to compete for the overall title.